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| This image of an African man with rubber man around his head has gone viral with a new country named in each e-mail in order to ridicule the nationals of that country although it probably originated in South Africa as signified by the references on the computer screen.. Photo credit:unknown |
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Many people have received the popular email of the
African man with an elastic band and cell phone tied around his head with the caption
reading “hands-free cell phone”. A few weeks ago, I was sent a link to a
blog with similar images depicting African non-inventions, entitled
“11 amazing devices that could only have been invented in Africa”.
The blog consists of a number of ‘inventions’ - or rather African
adaptations of contemporary technology credited to Africa. These
adaptations include a hand held sprinkler system made by attaching the
top of a plastic bottle to a hose pipe; a box ball (foosball) table
carved from an actual box box; and many similar ‘humorous’
non-inventions.
The latest series of such type of photos were
included on a blog run by the Africa Geographic Safari magazine which
also has some of these images on its
Facebook page. It credits the source of the photos to another Facebook page,
Africa, This is why I live here – owned by
AfricaThisiswhyI livehere.com-
a wildlife blog that promotes conservation of Rhinos. There is a note
on the ‘about’ section of the Facebook site of the latter, reading “not
intended for anyone with a bad sense of humor”. On the Africa
Geographic magazine, the user comments also make reference to the humor
in the photos and the ‘ingenuity’ of African peoples. Whilst no malice
is intended by displaying these images, the messages conveyed cannot be
viewed simply in jest because of the context that they are presented and
their messages.
Pictures Worth a Thousand Inventions
In light of the blog’s content, the title
“11 amazing devices that could only have been invented in Africa”
is problematic. It introduces an element of ‘otherness’ to African
people and products coming out of Africa. It writes that this type of
‘inventiveness’ can only occur in one geographic location, Africa, and
not another. This suggests that Africa invents one type of invention
(makeshift ones) and not any other (true inventions). It implies that
real inventions occur outside of the African continent and not within
it. Furthermore, it implies that nothing new really comes out of the
continent; instead, innovation takes the form of crude adaptations –that
make use of anything in reach-to things already invented elsewhere.
They
give the impression that Africans simply mimic things without a deeper
understanding of how they function or in what context they function in.
The stereotypical associations that these images conjure have real life
consequences for many Africans in classrooms and in work places that
are prejudged as bringing no real innovation.
Equally problematic
for Africans are that the ‘African inventions’ photos are presented by
wildlife and safari themed sites in the middle of content primarily
about wildlife. This poses problems because since they primarily focus
on Africa’s environment, and seldom people, the way they present people
makes a more pronounced statement. When a magazine about flora and fauna
frequently depicts people in a similar manner, it creates lasting
impressions in the mind of the viewers of the images of those people. It
contrasts clever animals adapting to nature in their natural habitat to
slow humans trying to adapt technology. Readers of the site are
bombarded with numerous photos of animals doing a variety of tasks,
whilst the few African people being shown are doing ‘silly’ things like
tying numerous tires around a car for ‘safety’ purposes.
There are
other nuances surrounding the relationship between Africa’s wildlife
and African people that manifest given that these images appear in the
context of ‘environmentally’ – themed platforms. African people are
usually not depicted as part of Africa in much of the popular
imagination of wildlife enthusiasts -Tourists go on Safari to look at
animals and conservationists are looking to save them! When people are
rarely featured in the backdrop of African nature for tourism purposes,
they are usually adding to the ‘exoticism’ of the environment. The
dynamics of the Global North and Global South also play out here because
typically tourists shown are from the Global North or ‘outlander’ types
who are ‘roughing’ it in 'wild Africa'. When depicted in conservation
magazines, people are destroying the environment with their ‘modern
ways’. Conservationists from the Global North are depicted saving the
environment where local people are usually destroying it. Therefore, the
fact that these images appear in the backdrop of many stereotypes and
grand narratives surrounding the romanticism of African wildlife, how
African people are depicted becomes more conspicuous. So, rather than
inventions portraying ‘ingenuity’ ‘humor’ and ‘cuteness’ in the
continent; the photos begin to come across as patronizing and projecting
the idea that when it comes to inventions, Africans are a little dull.
Africa's Real Inventions
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| A urine powered generator was invented by Nigerian teenagers, Duro-Aina Adebola (14), Akindele Abiola (14), Faleke Oluwatoyin (14) and Bello Eniola (15) in 2012. These types of real and useful inventions though are less likely to go viral on social media. (Photo credit: whiteafrican) |
Although
there is little space for these nature-themed sites to focus only on a
presenting a balanced view of people, greater consideration is needed.
Africans have historically been denied credit for their inventions or
receiving acknowledgement for their contributions to civilization. In
the traditional western belief system, Africans and women do not feature
as inventors, innovators, or holders of knowledge. African inventions
are typically given less value or are not seen as significant unless
certified by someone from the Global North. There are a few sites such
as
Kumatoo ,
South African Info, and
International African Inventors Museum,
that aim to highlight genuine African inventions that are rarely given
space nor enough attention to ‘go viral’. Although, the nature sites do
not need to go in to detail about those other inventions since this
isn’t their main purpose, they do need to be more conscious about the
messages they send about the continents people. For a continent that
produced the pyramids, Great Zimbabwe, writing systems, irrigation
systems, vaccines, and more recently, the
urine fueled generator, reinforcing the stereotype that African’s inventions are rudimentary or lack any ‘real world’ utility is problematic.
Whilst
all these nature site platforms are enthusiastic about the continent,
its peoples, and its wildlife, the messages they are sending out about
African people through these series of photos needs better reflection.
To the credit of Safari magazine, they do have a blog post about
the Mozambican Fashion Show that does show African people in positive light in terms of invention. There is also another post that shows
Santa sightings
throughout Africa that is humorous without bordering on offensive.
However, it is important to note that the final video on that page from a
charity called Ripple Africa in Malawi is problematic and needs an
analysis on its own. The majority of the site does not have images of
Africa’s real ingenuity and inventiveness to provide for a more balanced
representation. There are many inventions that came out of the
continent that need greater awareness so that they can balance out such
types of 'non-inventions' that often circulate around the internet. In a
world where both Africans and non-Africans believe no inventions came
from Africa, the popular image of Africa's ingenuity should not be
limited to make-shift non-inventions on the internet for amusement. It
should also incorporate the
real inventions coming out of the continent that should drive Africa's future.
This article also appeared on 'Africa on the Blog' on 12/21/2012